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Direct Research Journals
Direct Research Journal of Agriculture and Food Science:Vol.6 (7), pp. 166-172, July 2018
ISSN 2354-4147

Analysis of Structure and Performance of Pumpkin (CucurbitaPepo L.) Marketing in Nasarawa State, Nigeria
Article Number: DRJA9806217953

Original Research Article

1A. A. Girei, 2R. Kassali, 1E.Ogezi, and 1O.N. Nnodu

1Department of Agricultural Economics and Extension, Nasarawa State University, Keffi, Nigeria.

2Department of Agricultural Economics, Obafemi Awolowo University, Ile-Ife, Osun State, Nigeria.

*Corresponding Author E-mail:

date Received: May 3, 2018     date Accepted: June 6, 2018     date Published: July 5, 2018


This study examined the structure and performance of pumpkin marketing in Nasarawa State, Nigeria, with the view of ascertaining its efficiency. Data were collected with the aid of structured questionnaire from 60 randomly selected pumpkin sellers. Data were analysed using descriptive statistics, marketing margin analysis and Gini coefficient estimation.  Results revealed that pumpkin marketing was profitable with a marking margin ratio of 66.99 %. But the estimated Gini index of 0.786 indicates a non-competitive market. The major constraints faced by marketers include perish-ability of the crop and price uncertainty which if properly addressed can enhance efficiency. In other words, if the marketing of pumpkin is to improve market competition should be increased.

Keywords: Pumpkin, marketing margin, competition, constraints, structure, performance