Listeners’ perception of the contents of Ere-agbe farm broadcast programme in peri-urban area of Ibadan, Nigeria

Abstract

Farm broadcast especially radio is known to play a major role in agricultural extension and rural development. The study examined Listeners’ perception of the contents of Ere-agbe farm broadcast programme in peri-urban area of Ibadan, Nigeria perception of the contents of Ere-agbe farm broadcast programme in peri-urban area of Ibadan, Nigeria. A total of 134 respondents participated using simple random sampling technique. Questionnaire was used to elicit information from the respondents. Collected data were analyzed using descriptive (frequencies and percentages) and inferential (Chi-square and PPMC) statistics. Result showed that 78.8% of the respondents were males, 87.9% were married, 81.3% had tertiary education and the mean farm size was 2.8 ha. The major area of respondents’ interest in the broadcast was on agricultural news/technology dissemination (75.0%). Findings also showed that the majority (53.3%) benefited highly from Ere-agbe farm broadcast, while 60.0% of them had a favorable perception towards the broadcast. Significant relationships existed between farming experience (X² = 13.709, p = 0.008), benefit derived (r = -0.604, p = 0.000) and perception towards Ere-agbe farm broadcast. The study recommended that Ere-agbe programme should dwell more on increased marketing opportunities and endeavour to create more awareness on loan facility for listeners.