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Direct Research Journals
Direct Research Journal of Agriculture and Food Science:Vol.6 (2), pp. 49-54, February 2018
ISSN 2354-4147

Listeners’ perception of the contents of Ere-agbe farm broadcast programme in peri-urban area of Ibadan, Nigeria
Article Number: DRJA15655104
DOI: https://doi.org/10.26765/DRJAFS.2018.5104

Original Research Article


1Amusat, A. S., 2Dauda, A. W. and 3Omirin, T. I.


1Institute of Agricultural Research and Training, Obafemi Awolowo University, P.M.B 5029 Moor Plantation, Ibadan, Nigeria.

 2Oyo State Fadama office, Jericho, Ibadan, Nigeria.

3Department of Agricultural Extension and Rural Development, University of Ibadan, Nigeria.

*Corresponding Author Email: niyiamusat2000@yahoo.co.uk.


date Received: December 31, 2018     date Accepted: January 10, 2018     date Published: January 13, 2018

Abstract

Farm broadcast especially radio is known to play a major role in agricultural extension and rural development. The study examined Listeners’ perception of the contents of Ere-agbe farm broadcast programme in peri-urban area of Ibadan, Nigeria perception of the contents of Ere-agbe farm broadcast programme in peri-urban area of Ibadan, Nigeria. A total of 134 respondents participated using simple random sampling technique. Questionnaire was used to elicit information from the respondents. Collected data were analyzed using descriptive (frequencies and percentages) and inferential (Chi-square and PPMC) statistics. Result showed that 78.8% of the respondents were males, 87.9% were married, 81.3% had tertiary education and the mean farm size was 2.8 ha. The major area of respondents’ interest in the broadcast was on agricultural news/technology dissemination (75.0%). Findings also showed that the majority (53.3%) benefited highly from Ere-agbe farm broadcast, while 60.0% of them had a favorable perception towards the broadcast. Significant relationships existed between farming experience (X2 = 13.709, p = 0.008), benefit derived (r = -0.604, p = 0.000) and perception towards Ere-agbe farm broadcast. The study recommended that Ere-agbe programme should dwell more on increased marketing opportunities and endeavour to create more awareness on loan facility for listeners.


Keywords: Ere-agbe, farm broadcast, perception