Analysis of Structure and Performance of Pumpkin (CucurbitaPepo L.) Marketing in Nasarawa State, Nigeria

Abstract

This study examined the structure and performance of pumpkin marketing in Nasarawa State, Nigeria, with the view of ascertaining its efficiency. Data were collected with the aid of structured questionnaire from 60 randomly selected pumpkin sellers. Data were analysed using descriptive statistics, marketing margin analysis and Gini coefficient estimation.  Results revealed that pumpkin marketing was profitable with a marking margin ratio of 66.99 %. But the estimated Gini index of 0.786 indicates a non-competitive market. The major constraints faced by marketers include perish-ability of the crop and price uncertainty which if properly addressed can enhance efficiency. In other words, if the marketing of pumpkin is to improve market competition should be increased.