Article Number: DRJAFS49278624
DOI: https://doi.org/10.26765/DRJAFS49278624
ISSN: 2354-4147

Vol. 9, Pp. 36-41, 2021

Copyright © 2021

Author(s) retain the copyright of this article


Original Research Article

Determinants of social media usage in agriculture among youths in the Federal Capital Territory, Abuja

Idu, E. E.

Ajah A.

Alabi. T.

Nnaji, J. N.*


Abstract

Youth in Agriculture use social media to access information needed to improve their agricultural production. This study was carried out to assess the determinants of Social media usage in Agriculture among youths in the Federal Capital Territory, Abuja. The broad objective of this study is to assess the determinants of Social media usage in Agriculture among youths in the Federal Capital Territory, Abuja. Other specific objectives were to ascertain the areas where social media has helped in engaging youths in agriculture; find out the socio-economic factors that influences usage of social media for agricultural information. A sample of three hundred and sixty youths in agriculture was randomly selected through the multi-stage sampling techniques in the study area. The instruments used for data collection were questionnaire and focus group discussion. The theories of Utility and Rational served as theoretical framework for the study. The data was analyzed using descriptive statistics and logit regression model. Data were analyzed using Statistical Packages for Social Science (SPSS). The null hypotheses that guided this study is socio- economic factors do not significantly influence the usage of social media by youth in agriculture in the study area.  Results of the logit regression analysis carried out to establish the social-economic factors that significantly influence the usage of social media by youth in agriculture showed that the independent variables studied accounted for a coefficient of multiple determination of 0.510 (51.0%). Out of all the socio-economic factors that influenced usage of social media in agriculture only age (0.994), education (0.642), farm experience (-0.158), income (.000) and sex (1.768) were found to significantly influence the usage of social media in agriculture. Findings revealed that most of the respondents (30.0%) indicated that social media has helped to engage youths in agriculture through extension services. These findings recommended the need of the useful of these variables in the usage of social media in agriculture.


Keywords: Social media, youth, engagement, agriculture


 Received: January 17, 2021  Accepted: February 18, 2021  Published: February 28, 2021


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