Ginger Marketing Diagnosis in Kano State: Case Study of Kurmi Market, Kano Municipal L.G.A., 

Kano State

Abstract

This research was conducted at Kurmi market to investigate ginger marketing in Kano state. The study covers a period of 5 months from July–November 2018. Both primary and secondary data were used in the study. The primary data were collected from 30 respondents both wholesalers and retailers based on structured questionnaires and interview schedules. A simple random sampling framework was followed for selecting the respondents of the study. The secondary data were collected from publications, reports, books, and periodicals. The data collected were suitably classified and analyzed to diagnose ginger marketing as one of the valuable food condiments in the state despite not had been produced. The research shows that there is a quandary in terms of substandard grades, low demand in the local market, and high commission charges are the major challenges faced by marketers. However, the prospect can be made if certain infrastructures are created from both the marketers and government such as creation of storage facilities and providing training for the wholesalers and retailers. There is necessity for strengthening market information and intelligence system with respect to ginger crop to aid the marketing process in the area.