Marketing Dynamics of Onion at Yan Albasa Market, Kura Local Government Area of Kano State

Abstract

The present study examines marketing of onions in one of the major routes for onions distribution and supply in Nigeria at Yan albasa market Gundutse, Kura LGA of Kano State. The primary data were collected using structured questionnaires administered to 60 active onions marketers involving wholesalers and retailers. Simple descriptive statistics was used to determine marketing margin among the value chain actors using SPSS version 22. The result showed that majority of the traders were between 31 and 50 years of age, 45% of the onions marketers had no formal education. Furthermore, majority of the studied marketers (78%) had more than 10 years of experience. The marketing margin for wholesalers was found to be an estimated at N9, 095.52 while for retailers, the estimated value was N10, 023.4. It was also revealed in the regression analysis that the following constraints (storage cost), (age) and (capital investment) were significant at 5% level of probability as they constitute major determinants of onions marketing profitability in the area.