Socio-economic characteristics of chicken sellers in Ibadan   South-West local government, Oyo State Nigeria

Abstract

This research looked into the marketing of chicken in the Aleshinloye metropolis of Ibadan, Nigeria. A total of 80 questionnaires were distributed, and all of them were returned. The sampling technique used for data collection was a random sampling technique that is well suited for data collection, with questionnaires and an oral interview with the marketer. As a result, 100 % of the respondents were female, with no males, indicating that females dominated chicken marketing. In terms of age, 20% of respondents were between the ages of 20 and 30, 40% were between the ages of 31 and 40, 35% were between the ages of 41 and 50, and 5% were older than 50. According to the results of the field survey, 10% of the respondents were single, 40% were married, 5% were divorced, and 45% were widowed. Regarding the respondents’ level of education, 25% had primary education, 20% had secondary education, 5% had tertiary education, and the remaining 50% had no formal education. The field survey also revealed that 20% of respondents had poultry marketing experience 5 years prior to the survey, 40% had 6 to 10 years of experience, 30% had 11 to 15 years of experience, and 10% had more than 15 years of experience. A field survey also revealed that personal savings account for 80% of respondents’ funding, cooperative loans account for 5%, and family funds account for the remaining 15%. It was also discovered that 80% of respondents sold broiler and layers, while 20% sold local birds. Furthermore, if recommendations such as finance, good roads, and the construction of markets for chicken sellers are implemented, marketing of chicken is a suitable business for marketers.