Rejection Sensitivity and Performance Induced Anxiety as Factors Influencing Creative Advertising among Cooperate Fashion Designers

Abstract

Perceived rejection is important in both creative thought and social interaction.  Threats to social relationships from significant people and others, particularly peers, can have a substantial impact on creativity. This study looks at rejection sensitivity and performance-induced anxiety in creative advertising among Uyo and Eket metropolitan fashion designers.  One hundred and thirty-five (135) fashion designers were chosen to use the purposive sample technique.  Participants’ ages ranged from 18 to 41 years, with a mean age of 37.26 years (SD=8.9). The Rejection Sensitivity Scale (RSS) was used to assess rejection sensitivity, the Performance Anxiety Inventory (PAI) was used to assess performance-induced anxiety, and the Creativity Style Questionnaire (CSQ) was used to assess creative advertising.  The data were analyzed using a two-way Analysis of Variance (ANOVA) and a cross-sectional survey design.  The findings revealed that rejection sensitivity is a significant factor influencing creativity (F (1, 132) = 33.41, P0.05).  The results also showed that performance anxiety has a substantial influence on innovative advertising (F(1,132)=32). 33. p<0.05).  The interaction effect of rejection sensitivity and performance-induced anxiety on creative advertising was shown to be non-significant (F (1.132) = 2.07.p.0.05).  The study’s findings and consequences were examined.  The study emphasizes key mechanisms of innovative advertising.