Digital Communication in Organizations: Trends, Strengths, and Weaknesses

Abstract

The study investigated digital communication in organizations, focusing on its trends, strengths, and weaknesses. The main objectives were to examine the current trends in digital communication tools and platforms; assess their strengths in improving organisational efficiency and collaboration, identify the challenges linked to their usage, and explore their impact on employee engagement and performance. A qualitative research methodology was employed, relying on secondary data from relevant books, academic journals, and reports. The findings revealed that digital communication significantly enhances organisational efficiency, collaboration, and accessibility. However, challenges such as cyber-security threats, the digital divide, information overload, and the decline of face-to-face interactions were identified. In addition, the study found that while digital communication can positively influence employee engagement and performance, over-reliance on it may diminish teamwork and interpersonal relationships. The study concluded that whereas digital communication is critical for modern organizations, effective implementation requires strategic planning and regulation for long-term success. The study’s recommendations included investing in improved digital infrastructure and cyber-security, promoting digital literacy through regular training programs, balancing digital communication with face-to-face interactions, and developing clear communication policies to reduce information overload and enhance organisational productivity.