Table of Contents: Vol. 3(4), May 2022
Effect of Brand Equity on Customer Loyalty in Tanzania Telecommunication Industry: A Case of Network Services among Private University Students, Mwanza City
Veronica Julius and Gerry Batonda
Full Length Research PaperDOI: https://doi.org/10.26765/DRJMSS087433253 | Article Number: DRJMSS087433253 | PDF
The Influence of Personal Factors on Consumer Purchasing Decisions of Selected Durable Goods in Mwanza city
Full Length Research PaperDOI: https://doi.org/10.26765/DRJMSS01928347 | Article Number: DRJMSS01928347 | PDF