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Table of Contents: Vol. 3(4), May 2022

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Effect of Brand Equity on Customer Loyalty in Tanzania Telecommunication Industry:  A Case of Network Services among Private University Students, Mwanza City

Veronica Julius and Gerry Batonda

Full Length Research Paper
DOI: https://doi.org/10.26765/DRJMSS087433253    |    Article Number: DRJMSS087433253    |    PDF

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The Influence of Personal Factors on Consumer Purchasing Decisions of Selected Durable Goods in Mwanza city

Full Length Research Paper
DOI: https://doi.org/10.26765/DRJMSS01928347    |    Article Number: DRJMSS01928347    |    PDF

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